Welcome to... "WEBINARS MADE EASY!" Online Guide

The Simple Formula for What You Need & What You Don't for Lucrative Webinars....

WELCOME to your "WEBINARS MADE EASY!" Online Guide!   

PLEASE READ BELOW to learn the Step by Step formula for what you need and what you don't for lucrative webinars. My name is Callan Rush. You've made an excellent decision to click through and learn about the the #1 Best Online Client Enrollment Strategy for Transformation Leaders. 

We're all stuck online for a little while longer as the world recovers from the crazy chaos of the last two years.  That means, whether we like it or not... we need to continue to master attracting, engaging and enrolling clients virtually.  

The issue is... there are sooooo many online client-getting strategies and tactics being advertised these days... Facebook, Instagram, TickToc, Podcasting, LinkedIn....  Argggg!

How do you know how to sort through all of the online client-getting options?!
And.. how do you know which is the best online tactic for your unique business?!

Well… I’ve been doing this for a looong time... since 2008!  (Some of our clients & colleagues even call me the “OG”! lol)  That’s because after a decade of testing, tweaking & teaching thousands of Transformation Leaders how to get clients online... we’ve identified the #1 way to ethically & effectively enrol clients online in 2022. And here is what we KNOW...

The #1 BEST tactic, especially for coaches, healers, program facilitators, and transformation leaders is to do ONLINE WEBINARS! 

Now, let me be clear....  I’m NOT talking about one ‘off-webinars’ where you teach some stuff, then sell some stuff. 

One-off Webinars don’t work!

When I say WEBINARS are the #1 Online Client-Getting Tactic for Transformation leaders, I'm referring to succinct, well-presented Online Master Classes that give potential clients a ton of value up front. And the value offered is arranged to strategically position a purchase. 

I am also referring to creating OPTIMIZED WEBINAR SEQUENCES where your webinar is the main conversion mechanism... but it's ONLY ONE PART of a simple sequence of events that work together to attract, engage & enroll potential clients. 

Instead of doing ONE-OFF WEBINARS.... there’s a very specific process we’ve used over the to make our webinars work well over the years. 

The first concept to understand is that there are 5 Main Metrics you need to continue to optimize if you want this strategy to work for you. 

1. SIGN UPS: you need to be able to attract your perfect people to register for your webinars. 

2. SHOW UPS: you need to make sure the maximum amount of these people actually attend your webinar. 

3. STAY THROUGHS: you need ensure the most amount of people consume the entire webinar

4. CONVERSIONS:  you want to encourage as many as possible to take a next step with you at the end of your webinar.

5. POST WEBINAR SALES: you want to give your potential clients a chance to take you up on your offer after the webinar. 

A One-Off Webinar will never be able to optimize results for each of these metrics.  That is why you need a SEQUENCE.... and all that means is you need a few simple steps to happen BEFORE your webinar.  In addition to that, you need a few simple steps to happen AFTER your webinar.  

Your sequence then consists of a PRE-WEBINAR sequence, the WEBINAR itself, and a POST-WEBINAR sequence.  Make sense? 

Each of the steps in your, "Optimized Webinar Sequence" is designed to keep your client 
excited as they move through the sequence. They constantly receive value in the form of an education which moves them gladly toward an authentic YES to your product, program or service! 

IMPORTANT NOTE:   Optimized Webinars Sequences Are GREAT for Transformation Leaders!

There are a ton of tactics to get clients online. I love Optimized Webinar Sequences because the entire client enrollment process is based on giving value up front! Each step of the way you are actually solving real world problems for your potential clients in real time. 

One of the reasons Heart-Based, Conscious Business Owners hate marketing & sales is because it FEELS pushy!  And when a client getting tactic feel horrible to deliver, it just won't work. 

Using Education to give value... and strategically encourage potential clients to gain trust and feel truly good about moving forward with your offering is the only way to go. 

And the Optimized Webinar Sequence leverages this fact. 

The other thing amazing about this strategy is that most Transformation Leaders are natural educators.  They are born to teach & coach!  Teaching via webinars leverages their natural aptitudes and talent.  

The more natural and authentic you feel when you're enrolling clients... the better your results will be.   For all these reasons, Optimized Webinar Sequences just can't be beat!

HOW DO YOU PUT AN OPTIMIZED WEBINAR SEQUENCE IN PLACE?!! 

PHASE #1 =

CREATE YOUR WEBINAR!

The CREATE phase of the Optimized Webinar Sequence is where we begin.  It does takes some effort... but it is LEVERAGED effort!  Once your webinar is created, you make some modifications to it over time to improve performance... but the heavy lifting will be done.

Your webinar is the main conversion mechanism of your Optimized Webinar Sequence. We call it the 'hub'.  It's arguably the most important element to get correct. 

The good news is... we've got a tried and true formula for highly converting webinars. It's not 'magic pill'... there is some deep thought involved... but once you get it right... things can really fly for you! 

 There are 6 Main elements to a highly converting webinar. At the Internet Impact Event, we walk you through making these choices....

Element 1 = Strategic Offer: you must be crystal clear on what it is you want to offer your potential client at the end of your webinar.  In other words, what product, program, or service to you want your potential clients to invest in at the end of the webinar.  There are some very distinct guidelines for what makes a good strategic offering, and what DOESN'T work.  A Strategic Offer is also known as your SOLUTION.

Element 2 = Specific Problem:  Once you've got a solid SOLUTION decided upon, we reverse engineer to get a Specific Problem.  This is simply a top of mind issue ... a painful SYMPTOM your client is experiencing currently.  There are really only 5 categories of Specific Problems.  Once you choose your category, we support you to language the specific problem in a way that grabs the attention of your ideal client.  You want them to say, "OMG!  This message is for me!  I was just stressing out about that problem last night at 2am!"

Element 3: Specific Audience: Once you know what problem is keeping your potential client up at night... you need to identify WHO they are.  We do this by supporting you to select a strong held EGOIC LABEL.  An Egoic Label is simply a name your potential client refers to themselves as.  In other words, when they see this label in a piece of marketing (like your webinar)... they will Self Select and say, "Oh!  This message is for me! She's talking to me!".  There are a TON of errors transformation leaders make when they try to execute this step.  We'll help you do it right at the Internet Impact Event. 

Element 4: Tantalizing Title: There are a ton of marketing messages competing for attention right now.  What will make your message stand out, and have your perfect people find you?  A tantalizing title that uses both your Specific Problem & your chosen Specific Audience.  If you get these two elements correct, and combine them into a headline for your webinar... you'll cut through the noise and get a lot of your ideal clients signing up for your presentation. 

Element 5: Data Points:  This is really where the rubber hits the road... and what sets Optimized Webinar Sequences apart from a lot of the other slimy marketing tactics out there.  Your data points are the EDUCATIONAL CONTENT of your webinar.  Not only must this content GIVE VALUE up front (even if your potential client doesn't buy anything from you)... but it also has to STRATEGICALLY POSITION A PURCHASE.  When you get these two elements correct in your webinar, not only will people buy from you... but they'll feel amazing doing so!

Element 6: Offer: Most of the work to encourage your clients to take a next step with you is done by your Data Points. However, you do need a way to 'ask for the sale'.  The best way to do this for Transformation Leaders is again, via strategic EDUCATION!  We have one of best systems for Education Based Offers on the planet.  We'll walk you through our system at Internet Impact. Don't wing this one... An Offer is a delicate eco-system.  If you get one little piece wrong... you can inadvertently break trust and lose the chance to enroll a great client. 

Once these 6 elements are in place, you move forward in the process knowing that you put this effort out once, and will reap the benefits of it for years to come! This is unlike many other marketing strategies that require to you to keep efforting over and over and over ....
  

The Optimized Webinar Sequence strategy is based on our powerful philosophy called, "Education Based Marketing! (EBM). EBM refers to the idea of creating promotional materials that give value up front so your potential client feels served simply by consuming your marketing.  That value is strategically arranged as well to position a purchase or next step. 

PHASE #2 =

TEST YOUR WEBINAR!

The next step in the Optimized Webinar Sequence process is to get your newly created webinar in front of a group of your ideal clients.  There are many ways to do this... even if you don't have a big following or email list.  

The point is to test the webinar and get vital information so you can improve it!  You'll be looking at those 5 metrics I talked about earlier. 

SIGN UPS ... SHOW UPS... STAY THROUGHS... CONVERSIONS... POST WEBINAR SALES!  And if you've not monitored metrics before... its really not that hard.  I'm not exactly a tech savvy person... so if I can do it... so can you!

The TEST PHASE doesn't take long. I've tested a ton of webinars in a week.  And its fun to test!   The other thing that is exciting about this phase is and is very you can begin enrolling clients and making money as you test!  

You don't have to wait until the whole Optimized Webinar Sequence is in place before you start seeing results.  

Now, once your webinar is converting... you're ready to move on to the next step.  

For the record, an Optimized Webinar Sequence is an 'Leading Client Enrollment' strategy. 

This means, you get clients right now, and ongoing, based on a bit of effort you put out ONCE, in the past! That is, you continuously get paying clients, on a regular basis, based on something you did, some effort you expended ONCE!!

After the initial effort is put forth very little further effort is required to provide you with a reliable, ongoing, consistent stream of new clients & income!

PHASE #3 =

AUTOMATE YOUR WEBINAR!

This is my favourite phase. In the AUTOMATE phase, you put your newly converting client enrolling webinar on auto-pilot! That's right! There is a way to use technology to automate the delivery of your webinar. Then... you just send people to it! This is the beginning of true freedom for you. 

I was nervous the first time we automated our webinar. I thought, "Will people feel ripped off if they know it is a recording? Will it work just as well as when I deliver it live?" I had sooo many questions. But the results far surpassed my expectations.  

Right out of the gates, we began enrolling amazing new clients from the recorded webinar.  

I remember the day we made our first online sale from our recorded webinar.  I was at the beach with my business partner throwing sticks into the water for his dogs. He was closely monitoring things... and watching for sales.  All of a sudden he yelled, "HEY! We got our first client!"  I was so delighted I squealed.  I couldn't believe it.  By the way... our first webinar client was a woman by the name of, Amrita Grace! Her name literally means, "The Grace of God".  I thought that was a wonderful omen.  

Before I knew it, our Optimized Webinar Sequence was enrolling amazing people from all over the world... without me having to work any harder!  It was my first experience of mostly passive income.

STEP #4 =

OPTIMIZE YOUR WEBINAR SEQUENCE!

The final step in the process is to OPTIMIZE the sequence. You are already enrolling clients and making income. Now we turn our attention to, 'greasing  the wheels'.  

In other words, the OPTIMIZE phase is all about putting some simple elements in place to increase success at those 5 points of conversion (sign ups, show ups, stay throughs, conversions, post webinar sales). 

The easiest way to OPTIMIZE your webinar sequence is to ...

...ADD some strategic steps BEFORE your webinar...

...ADD some strategic steps AFTER your webinar...

These pre and post webinar steps ensure you have higher conversion at every single touch point with a potential client.  They are not necessarily overly complex to implement... but there are some important strategic considerations, and proven formulas to follow.

We walk you through every single step of this at our upcoming Internet Impact Online Event. 

Once you have your pre and post sequences in place... the only thing you'll have to do ongoing is send traffic through your sequence... and of course, do a great job of DELIVERING on what your new clients invested in!

The bottom line is this.  An Optimized Webinar Sequence our best kept secret because it allowed us to...

  • Put out effort once, and reap the rewards ongoing with very little extra effort!
  • Stay true to our Education Based Marketing Philosophy. We are like most Transformation Leaders... we're educators at heart so this client-getting strategy utilizes our natural skills and talents!
  • Work with the fact that everything is online these days. We must enrol clients online anyway...why not use one of the best tactics to do so?

Many Transformation Leaders STRUGGLE with their client enrolment - especially now that they have little choice but to enrol clients online. 

They spin their wheels looking at all of the different ways to get clients.... when all they need to do focus on one proven strategy, that feels good to them, good to their clients, and is effective in helping them continue to make income and impact. 

And that's the reason we decided to create a solution to help!

Introducing...
Internet Impact LIVE 3-day Virtual Event!

Internet Impact is a LIVE 3-DAY VIRTUAL EVENT where we'll take you behind the scenes of what we did on our business to generate DROVES of our ideal clients to our programs every single day. 

At the event, we share everything we know about how to ATTRACT, ENGAGE & ENROL your perfect people online. 

More Specifically, by the end of the event you'll have your entire Optimized Webinar Sequence designed, and ready to enrol clients online, passively, for the rest of the year!

You could make tens of thousands of dollars... and right now, the tuition to learn HOW to do that is only $97!  (Register below) 

"Give Us 3 Days and We'll Help You Map Out Your
Entire Online Client Enrolment System for 2022!"

Feb 22-24, 2022

Main Event Hours: 10-6pm Pacific Time
(After Hours 6-8pm for Master Bundle Attendees only)

HERE'S WHAT YOU'LL LEARN 
AT THE LIVE INTERNET IMPACT 
VIRTUAL 3-DAY EVENT:

ATTRACT!

"Find your perfect people, THEN get 
their attention in a very crowded market!"

You'll Learn... 
* 4 Phases of attracting clients online via your Optimized Webinar Sequence
* The BEST ways to get people to opt-in to your mailing list
* Tried & tested tactics to fill your webinars with droves of attendees
* How we increased our email subscribers from 18k to 160k in two weeks!
* The ideal way to DESIGN your Webinar so it is irresistible to the clients you like

ENGAGE!

"Motivate the clients you attract to not just 
listen to you, but take bold transformative action!"

You'll Learn... 
* How to craft 'mouth watering' webinar offers that are educational in nature, feel good to deliver and still get a lucrative result
* Understand that most people think about "Conversion" all wrong, and why it "kills" their bottom line results faster than anything else.
* The secret to designing tantalizing titles that grab attention and get clients taking action

ENROLL!

"Make your first time clients, life time clients."

You'll Learn... 
* How to build a simple pre-webinar & post webinar sequence that increases your webinar sign ups, show ups, stay-throughs, and SALES
* The systems you need to get your client enrolment going with very little effort
* How to make your first time clients, lifetime clients
* The tech & timing to fill up your events using online methods months in advance

OKAY... WHO IS THE INTERNET IMPACT LIVE VIRTUAL EVENT FOR?
  •  COACHES, PROGRAM LEADERS, RETREAT FACILITATORS, SPEAKERS, AUTHORS, THERAPISTS who want to Launch, Grow, or Scale Their Income & Impact Without Spending a Ton to Do it!
  •  LEADERS Who Want to Simplify Their Online Client Enrolment!
  •  HEALERS &  Holistic Practitioners Finding It Harder Than Ever to Consistently Enrol Clients
  •  LightWorkers Who Care About the Planet & Want to Reach More of The People They Want to Impact, with way LESS EFFORTs!
  •  Community Oriented Professionals in the Personal Growth Field Looking to Leverage the Internet to Reach More People
  • Transformation Leaders Who Want to Make More Income & Impact in 2022!

Here's What Only a FEW of Our Clients Say...

"....over 30k from my first ever webinar!"

"Hey Callan! I've never shared my testimony, but I've been building my coaching business with your support during this pandemic, and did over 30k from my first ever webinar using your 5M Blueprint. Thank you so much! Will definitely shoot you a thank you video once I reach my first 100k from a webinar." 

-CHRISTIANE ADAMA
President/Founder Diamond Chris
House of David School of Ministry
"...42k from one of my first events!"

"With the support from Lucrative Luminary, I earned 42k at one of my first self hosted introductory evening events using the 5M structure. In the year since I started working with Lucrative Luminary, my business grew by 400%. This is my dream brought to reality."

VIRGINIA MUZQUIZ
CEO / Owner, 
Referral Institute, St. Louis, Missouri  

"...over 30k in my very first online launch!"

"Using what I learned about online enrolment via webinars from Lucrative Luminary.... I earned over 30k in my very first launch! What they teach is so simple, easy to follow... even an absolute beginner can have success.  I highly recommend learning the Optimized Webinar Sequence as soon as you can!

Jerrica Brown 
Financial Literacy 
http://www.theslaymethod.com

"....70 students joined... and 50% of them signed up for my next program!"

"Using what I learned from Lucrative Luminary - I was able to fill and host my first 3-day Event! My program, "Fly First Class Forever", just completed. We had 70 students join us here in Sydney, Australia...and the best part...50% signed up for my next course on staying at hotels/motels & boutiques called "Live Life in Luxury! I feel very grateful for your support."

DARREN DELANEY
CEO and Founder 
The Flight Doc, Sydney, Australia

Meet Lucrative Luminary Founders / Facilitators:

Callan Rush
Co-Founder 

The main Internet Impact Guide, Callan Rush is a ‘Master Educator’ when it comes to all aspects of designing and delivering Workshops, Retreats and Seminars. With University Degrees in Psychology and Education – and over 2 decades of experience, Callan has mastered the art and science of designing and delivering live and virtual, education-based events.

When Callan speaks, people listen. She's a highly entertaining presenter who delights her audiences with a unique blend of education and wisdom, honesty and humour, and complete generosity of self and spirit. 

Callan has designed and delivered thousands of webinars, impacting tens of thousands around the world & earning millions of dollars. 

Justin Livingston
Co-Founder

Justin is an absolute expert in the art and science of ethical selling, marketing and conscious business building. In fact, he is the ‘go-to resource’ and main 'business strategist' for the most successful Transformational Leaders and Conscious Business owners on the planet.

A gifted logician, he’s also been involved in many of the most significant online launches in the Transformational Industry over the past 10 years… totalling close to $100 Million in sales.

He's personally advised Callan Rush, Bill Baren, Christian Mickelsen, Jeff Walker, Lisa Sasevich, Eben Pagan, Jay Fiset, Ryan Eliason, Loral Langmeier... the list is long!

Dr. Tony Pennells
Co-Founder

Business strategist Dr. Tony Pennells started out as a qualified medical doctor.  He then bought his time back by the age of 27 and was able to leave medicine to focus on being a husband and father to his two boys. Based in Perth, Australis, Tony has built several multi-million dollar businesses recognized as some of the fastest 100 growing companies in Australia by Business Review Weekly.

He's the best selling author of 5 books & Founding Director of MindShift.money. Through the MindShift.money financial literacy publication & online education platform, Dr Tony is driving a movement to change the way people think about and manage their money across the world. 

With a knack for relating to people’s struggles, and an understanding of what it’s like to trade time for money and still not get ahead, Dr. Tony has developed two cornerstone programs and continues to build a network of certified coaches across the world.  He's been an advisor to Lucrative Luminary as they made a major pivot to adapt to the changing climate in the Transformation Industry. 

Now is the time to get your 2022 Online Client Enrolment Systems Set Up!  Why struggle doing it alone?  Join us at Internet Impact Live... and let us help you get your strategies simplified, in place and working for you to create more Income, Impact & Inspiration this year!

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