Element 1 = Strategic Offer: you must be crystal clear on what it is you want to offer your potential client at the end of your webinar. In other words, what product, program, or service to you want your potential clients to invest in at the end of the webinar. There are some very distinct guidelines for what makes a good strategic offering, and what DOESN'T work. A Strategic Offer is also known as your SOLUTION.
Element 2 = Specific Problem: Once you've got a solid SOLUTION decided upon, we reverse engineer to get a Specific Problem. This is simply a top of mind issue ... a painful SYMPTOM your client is experiencing currently. There are really only 5 categories of Specific Problems. Once you choose your category, we support you to language the specific problem in a way that grabs the attention of your ideal client. You want them to say, "OMG! This message is for me! I was just stressing out about that problem last night at 2am!"
Element 3: Specific Audience: Once you know what problem is keeping your potential client up at night... you need to identify WHO they are. We do this by supporting you to select a strong held EGOIC LABEL. An Egoic Label is simply a name your potential client refers to themselves as. In other words, when they see this label in a piece of marketing (like your webinar)... they will Self Select and say, "Oh! This message is for me! She's talking to me!". There are a TON of errors transformation leaders make when they try to execute this step. We'll help you do it right at the Internet Impact Event.
Element 4: Tantalizing Title: There are a ton of marketing messages competing for attention right now. What will make your message stand out, and have your perfect people find you? A tantalizing title that uses both your Specific Problem & your chosen Specific Audience. If you get these two elements correct, and combine them into a headline for your webinar... you'll cut through the noise and get a lot of your ideal clients signing up for your presentation.
Element 5: Data Points: This is really where the rubber hits the road... and what sets Optimized Webinar Sequences apart from a lot of the other slimy marketing tactics out there. Your data points are the EDUCATIONAL CONTENT of your webinar. Not only must this content GIVE VALUE up front (even if your potential client doesn't buy anything from you)... but it also has to STRATEGICALLY POSITION A PURCHASE. When you get these two elements correct in your webinar, not only will people buy from you... but they'll feel amazing doing so!
Element 6: Offer: Most of the work to encourage your clients to take a next step with you is done by your Data Points. However, you do need a way to 'ask for the sale'. The best way to do this for Transformation Leaders is again, via strategic EDUCATION! We have one of best systems for Education Based Offers on the planet. We'll walk you through our system at Internet Impact. Don't wing this one... An Offer is a delicate eco-system. If you get one little piece wrong... you can inadvertently break trust and lose the chance to enroll a great client.
Once these 6 elements are in place, you move forward in the process knowing that you put this effort out once, and will reap the benefits of it for years to come! This is unlike many other marketing strategies that require to you to keep efforting over and over and over ....